Job Summary The Marketing Representative is responsible for building and maintaining strong relationships with community providers, agencies, social workers, discharge planners, physician offices, case managers, and other referral sources. The primary focus is to generate new home care business (HHA/PCA) by connecting with potential clients and referral partners through in-person, phone, and email outreach. This role is essential in driving growth, expanding Elite’s community presence, and ensuring a smooth experience for new home care clients. Essential Duties and Responsibilities Conduct in-person field outreach to build community presence. Proactively identify, engage, and maintain referral sources to expand the client base. Develop and implement outreach strategies tailored to local needs, including creation of marketing materials. Conduct phone and email outreach focused on securing meetings and building partnerships. Pre-screen prospective members, confirm interest, and explain intake/onboarding. Accurately document outreach activities, leads, and interactions in BOLT within required timelines. Review active and pending cases in BOLT daily or every other day to track progress. Collaborate with internal teams for follow-up, updates, and case management. Troubleshoot and resolve delays by contacting members, referral sources, or intake staff. Perform other duties as assigned. Qualifications and Skills To perform this job successfully, an individual must be able to carry out the essential duties of the position, with or without reasonable accommodation. The qualifications listed are representative of the knowledge, skills, and abilities required. The Company will provide reasonable accommodations to qualified individuals with disabilities and to individuals with needs related to pregnancy, childbirth, or related medical conditions, in accordance with applicable law. High school diploma or equivalent required; associate’s or bachelor’s degree in marketing, business, healthcare administration, or a related field preferred. 1–3 years of experience in healthcare marketing, community outreach, or sales (home care or healthcare services preferred). Prior experience building and maintaining referral source relationships. Familiarity with Medicaid, HHA/PCA, and NYIA process highly desirable. Valid driver’s license and reliable transportation required. Proficient in Microsoft Office Suite (Word, Excel, Outlook, Teams) and comfortable with CRM or case management systems (e.g., BOLT). Timely communication with all stakeholders required. Proven ability to work independently and drive results. Strong verbal and written communication skills; comfortable with presentations and public speaking. Represents the company positively in all interactions, maintains confidentiality, and adheres to ethical standards. Work Environment Daily local travel within assigned geography required. Occasional in-office for meetings. Pay Range: The hiring range for this position is $70,000.00-100,000.00 annually . Various factors will determine final compensation, such as a candidate’s years of relevant work experience, skills, certifications, and location. HouseWorks, LLC and its Family of Companies is an Equal Opportunity Employer. We do not discriminate against race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability or genetic information. #J-18808-Ljbffr Elite Home Health Care
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