Job Description

Salaried Position

Bachman's is seeking a Vice President of Marketing to provide strategic leadership and hands-on execution to drive profitable growth, drive traffic to revenue divisions, elevate the company's brand, and connect meaningfully with customers across all revenue channels. This role is responsible for developing and executing comprehensive marketing strategies that align with company objectives, while also managing day-to-day marketing and website operations. This role helps shape the company’s direction while ensuring marketing efforts support broader business goals.

• Develop and own the annual marketing strategy, ensuring alignment with corporate goals for all revenue channels.
• Position the company's brand to drive customer acquisition, retention, and loyalty across all revenue channels.
• Oversee all marketing channels including advertising, promotions, digital marketing, email, social media, loyalty program, events, signage, PR, and content creation.
• Provide insights and leadership on emerging trends, customer behavior, competitive landscape, and opportunities for innovation.
• Partner with merchandising, operations, and sales teams to develop marketing campaigns that support seasonal sales and product initiatives.
• Work alongside internal teams to execute campaigns, analyze performance, and optimize results in real time.
• Serve as brand steward across all touchpoints, ensuring visual and voice consistency. · Lead and mentor the marketing team, fostering a culture of creativity, accountability, and continuous improvement.
• Manage the marketing budget responsibly, maximizing ROI and making data-driven investment decisions.
• Build and manage relationships with external partners, agencies, and vendors as needed
• Lead the website team and manage the overall web strategy—including user experience, content, functionality, and integration with marketing campaigns.
• Ensure the various websites effectively serve the retail, service, and wholesale customers as a core brand and commerce platform.
• Lead and mentor the website team, fostering a culture of creativity, accountability, and continuous improvement.
• Active participation and contribution to Executive Committee strategic planning, decision-making, and company-wide initiatives

Qualifications:

• Bachelor’s degree in marketing, business, or related field required
• Minimum of 10 years of progressive experience in marketing, with at least 3 years in a senior leadership role.
• Analytical mindset with experience leveraging data for marketing decisions.
• Proven success in both strategic and operational marketing roles.
• Experience in multi-channel marketing (retail, wholesale, digital, services and traditional media).
• Direct experience overseeing website strategy, content, functionality, and e-commerce
• Background in industries such as retail consumer goods, horticulture, lifestyle brands, or seasonal/experience-based businesses is a plus.
• Strong leadership and team development skills.
• Exceptional communication and cross-functional collaboration abilities.

Schedule:

• Position requires 45+ hours per week. Additional hours and weekends are required during holidays and garden season
• This position requires some evening work to support events.

Compensation: $115,000 - $125,000 salary

Bachman's is an equal opportunity employer.

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